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Your Data Strategy Can Be the Key to Securing an Investment or Exit

JMAN’s Natalie Cramp contributed to an article published in the European Business Magazine titled “Your Data Strategy Can Be the Key to Securing an Investment or Exit”.

Natalie Cramp

Consultant and Strategic Advisor, JMAN Group

This article explores why founders need to look at data differently to attract investors. As PE firms become much more data-led, they are looking at a host of new metrics to build a much more holistic picture of how a company is performing now, and, with predictive analytics, will potentially fare in the future.
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