In an era that is being defined by how data is collected, verified and used to provide insights, Natalie Cramp, Partner at JMAN Group, writing in European Business Magazine, argues that a robust data strategy is a fundamental key to securing investment or a successful exit for your business.

The article highlights the evolving landscape of investment, where private equity firms and venture capitalists are increasingly relying on sophisticated data analysis beyond traditional financial metrics to evaluate potential targets and manage their portfolios. This shift necessitates a change in how founder-led businesses approach their data.

Key Learning Outcomes:

• Understand why investors are now prioritizing data insights beyond traditional financial metrics and what specific data points they are interested in.
• Learn how building a data-centric culture and infrastructure from the outset can significantly enhance your business’s attractiveness to investors and streamline the due diligence process.
• Discover how leveraging your data effectively not only aids in securing investment but also empowers better decision-making and drives operational improvements within your organization.

Click here to read the full article and learn how to make your data strategy your greatest asset: