After two years of difficult market conditions, PE exit activity is recovering, but the era of selling based purely on headline growth is over. Today, data underpins every credible value story, yet according to a recent study by EY, 72% of respondents cited access to comprehensive data and KPIs as their biggest exit challenge. 

In a must-read article for Funds Europe, Anush Newman, CEO and Co-founder of JMAN Group, outlines the cultural and infrastructure shift required to treat data as a strategic management asset, proving the long-term viability that turns cautious buyers into confident investors. 

In this article, you will learn: 

• Which granular metrics (such as CAC:LTV and support resolution times) are necessary to bring operational efficiency to life. 
• How to prove sustainable growth potential through customer cohort performance and cost-to-serve ratios. 
• Why building a robust data foundation is essential for integrating AI and securing a higher valuation post-acquisition.