Today’s private equity landscape is dealing with the challenges of geopolitical uncertainty, economic caution and longer holding periods. Simply showcasing impressive top-line growth is no longer sufficient: the most critical asset for businesses seeking a successful and lucrative exit is data. 

In an exclusive article for WealthBriefing, Anush Newman, CEO and co-founder at JMAN Group, outlines how investors are scrutinizing a much wider range of metrics to build a holistic picture of a company’s performance, from customer loyalty to operational efficiency. This shift requires a cultural change within businesses, where data is viewed as a strategic priority, not just an IT or finance function. 

In this article, you will discover: 

• Why the traditional “data cube” has evolved into a scalable “data asset” that works long after acquisition. 
• The three key pillars a firm must demonstrate through data to build a compelling value story: operational efficiency, scalability, and long-term viability. 
• How businesses can leverage their existing data to not only secure a successful exit but also to capitalize on the value that AI can bring. 

Click below to read the full article and transform your approach to data.