SaaS businesses aiming for a successful exit, especially when dealing with Private Equity (PE) and tech investors, can no longer rely solely on impressive top-line growth. As Jack Thorpe, Principal at JMAN Group, highlights in a new article for TechRadar, data has become the linchpin of lucrative SaaS exits. In a competitive landscape, data forms the foundation of compelling value stories, enables scrutiny of operational efficiency and scalability, and ultimately drives higher valuation multiples.

This article reveals the critical data points that are most important to investors: a dynamic ‘revenue snowball’ demonstrating growth, churn analysis, and resilience. Furthermore, a healthy sales pipeline, robust FP&A reports, and increasingly, product usage insights are crucial for showcasing predictability and customer stickiness.

Key Learning Outcomes:

• Understand why a strong data strategy is fundamental for securing a high valuation in a SaaS exit.
• Identify the specific data points that sophisticated investors prioritize.
• How to proactively build data policies, expertise, and infrastructure to create a compelling value story and attract potential acquirers.

Click here to read the full article on TechRadar and gain a competitive edge in your exit strategy: