Commenting on how the investment landscape has changed, Natalie Cramp of JMAN Group says that investors now demand deeper data insights so that they can move beyond simple financial trends to understand the “why” behind the numbers.

This shift presents a challenge for fintech startups, who often overlook data infrastructure until it’s time to exit. This article explores why prioritizing data from day one is crucial for fintech success, covering everything from attracting investors to optimizing operations.

Read the article to learn:

• Why data is now a critical factor in attracting PE investment in the fintech sector.
• How to build a data-driven culture from the start, avoiding costly retrofitting later.
• The key metrics that investors look for: how to collect and analyze them effectively.

Read the full article now to learn how to make data your competitive advantage