Investors have big questions for the ecommerce companies about purchase patterns, lifetime customer value, inventory management, pricing and customer services. Most importantly, can a business tell a story of potential growth?

Natalie Cramp tells New Digital Age that the answers (and best decisions) lie in understanding data. She makes a powerful case for data literacy for ecommerce businesses seeking PE funding. In this article, you will learn:

• Why investors are increasingly valuing companies that can leverage data to understand their business and demonstrate potential growth
• How having a robust data strategy in place can help you tell a compelling story to potential investors and differentiate your business from competitors
• The importance of equipping your team with the skills to understand and interpret data to drive business growth