Survival of The Smartest: How Data is Defeating The “Zombie” Business Era

The “triple-whammy” of high debt, energy costs and wage inflation is ending the era of low-productivity “zombie” firms. Featured in The Times, Anush Newman, co-founder and chief executive officer of JMAN Group, explains why data is now the ultimate tool for “creative destruction” and sustainable growth.

Whether you are navigating a new acquisition, seeking operational efficiency, or preparing for a high-stakes exit, this article outlines the roadmap for commercial success in a tougher landscape.

Key learning outcomes:

• Bridging the data gap: Why many firms struggle to replicate “shiny” investment figures post-acquisition and how to fix it.
• Driving organic growth: Using AI and data signals to acquire the right customers and reduce churn.
• Mastering the exit: How to use data-led storytelling to prove your success was deliberate to skeptical buyers.

Click below to read the full article.